Brand and Packaging Design for Old Line Spirits

Service. Brotherhood. Heritage. These are the values that the founders Mark and Arch—both Naval aviators wanted to bring forward. The ready room stories they shared about camaraderie and adventure inspired a brand that stands tall. The Old Line is a nod of respect to the men and women that have served, going all the way back to the First Maryland Regiment and George Washington. Bravo Zulu!

We delivered:

Competitive Audit
Brand Positioning & Strategy
Brand Invention
Brand System

Packaging System
Marketing Collateral