As America's original craft bean to bar chocolate maker, Scharffen Berger enjoys a loyal following of bakers, chefs, and connoisseurs. So when the new owners came to us ready to grow, our mandate was to transform this dated, but iconic brand to appeal to a younger and much larger audience, while moving them from the baking aisle to retail & DTC opportunities.
We delivered:
Immersion Audit
Brand Positioning & Strategy
Brand Reinvention
Brand Story & Copy
Brand Campaign
Packaging System
Logo Update
Brand Book
Photo Realistic Packaging Renderings
GOGO & MOJO of course!