Solixir needed a boost, so we shifted their marketing strategy from health clubs, fitness events and Whole Foods to the workplace and C-stores. The campaign psychology is to help consumers associate the different formulas to their need state throughout the day. We blanketed the Chicago loop with "big brand" outdoor advertising, uniformed street teams, zombie actors, and coordinated PR. It worked, with C-store purchase velocities that far exceeded expectations, setting them up for acquisition.